Cy's Dream Team Challenge

This successful marketing campaign was conducted during the 2019 NCAA basketball tournament to promote membership in the ISU Alumni Association's LegaCY Club. I created the concept and executed the creative based on the "Cyclones Everywhere" brand standards, as well as the general directive of increasing membership through a coordinated drive:

Introductory email:

The Cyclone men’s and women’s basketball teams are dancing …

And Cyclones everywhere are hoping hoops season will never end!

While we can guarantee the season will, in fact, come to an end (hopefully much later than sooner!), you CAN keep Iowa State advancing through your family’s bracket for years to come by connecting the little Cyclones in your family now to the ISU LegaCY Club.

The LegaCY Club is open to ALL ISU Alumni Association members (and if you’re not a member, you can become one any time) who wish to enroll their kids, grandkids, nieces, or nephews in a fun and rewarding club designed to get them linked for life with the university that’s special to a person who’s special in their life. In turn, your family’s future Cyclone will receive:

• List of benefits

And the good news is, LegaCY Club enrollment is only $35 for life!

The even better news is, LegaCY Club enrollment is only $30 for life if you enroll now-April 8 during Cy’s Dream Team Challenge! Use promo code DREAMTEAM.

And the best news of all: When you participate in Cy’s Dream Team Challenge, you’ll be entered to win a slam-dunk prize pack that includes your LegaCY’s photo featured online, your LegaCY recognized at Homecoming 2019, a prize package from the Alumni Store that includes kids’ apparel and a “birthday in a box,” and a canvas print of the Cy’s Surprise artwork featuring Cy dunking at Hilton Coliseum.

There’s never been a better time to join the LegaCY Club!

Social media promos/ad liners:

As you're hoop-dreaming this March with the Cyclone men's and women's basketball teams, don't forget the future Cyclones in your family.
This college hoops postseason, Cy is drafting a junior varsity roster to be part of the ISU Alumni Association's LegaCY Club!
How are everyone's brackets looking? One team we're all hoping will advance in March Madness is Cyclone women's basketball, which looks to earn its sixth-ever Sweet 16 berth TONIGHT. If you want to keep #IowaState advancing in your family bracket, why not sign up your kids, grandkids, nieces, or nephews in the ISU LegaCY Club?